Samuel Di Liberto
Art Direction/Interactive Design
London, UK

Lunara
ON - Not faster, Better
Degree show branding
Permeable

Urban Interaction
Retainer Theory


samdiliberto31@gmail.com
+44 7518568830
Instagram

2025
2025
2025
2024
2024
2024

Designers Must Think


You will be choosing from a list of designers, specialised publications and designed outputs you can choose from. It is your turn to tell us who or what is relevant to you. According to you, which are the VOICES in design you are interested in hearing?

My response to this project was an animation that had to involve a quote from the designer, as designers we all sought to bridge the connection between the ideology and the consumer, here i provide my own take in this conceptual deliverable using my own fully fledged, coded, flexible system. Flexible systems are heavily influenced and are interpreted by consumers using their previous experiences. Flexible systems stay relevant over time and are made to have functional use during change. Using Will Burtins process of design systems and rigidity, I push the system to its limits over the period of the video making sure the starting clips are legible building the sense of exeperience and relatabilty,as the animation progresses the message stay constant and explores the previously built response from the starting clips but the system is completely compromised.