Samuel Di Liberto
Art Direction/Interactive Design
London, UK
Lunara
ON - Not faster, Better
Degree show branding
Permeable
Urban Interaction
Retainer Theory


samdiliberto31@gmail.com
+44 7518568830
Instagram
2025
2025
2025
2024
2024
2024
Not Faster – Better rethinks our relationship with time. In a culture that equates speed with success, we often chase control — measuring every second, optimizing every move and in doing so, overlook the subtleties.

This project, a sleek product launch for ON’s D&AD brief, invites a shift in perspective. Rather than focusing on racing the clock, it centers on presence: refining form, cultivating mindfulness, and elevating the experience of every moment.

It's not about moving faster, it's about moving with intention.