Not Faster — Better reframes time as a medium, not a metric.
In an era where speed is mistaken for success, we audit every second, optimize every gesture—yet in doing so, we erase the nuance.
This project, conceived for ON’s D&AD brief, flips that logic. It doesn’t race the clock. It listens to its rhythm. Through calibrated form, intentional pacing, and mindful gestures, we elevate how every moment feels.
Because it isn’t about going faster. It’s about moving with purpose.